Client: The University of Wyoming
Helping Prospective Students Find and Choose Their Path
As part of a university-wide website overhaul, I partnered with the University of Wyoming to rewrite and rebuild 100+ academic program landing pages—crafting clear, compelling copy that highlights outcomes, admissions info, and what sets each program apart.
I owned the entire SEO strategy for the project, from keyword research to writing title tags, meta descriptions, and slugs. Once approved, I brought each page to life in the university’s CMS—ensuring every piece of content was search-optimized, student-focused, and ready to convert.
Links to work:
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Testimonial from the team:
“We hired Megan for a huge University of Wyoming project that I have been working on for the past three years, so naturally, it's my baby, and I struggle with trusting people with this project. This project consists of writing about degrees at UW, with search engine optimization (SEO) top of mind. When I met Megan and we contracted her out for a page in this project to see if she could handle the rest, I easily handed over the reins to her. She has beautifully written numerous degree pages for us that range from insect biology to computing. I rarely had edits for her, and if I did, she would have them done quickly. We loved Megan so much at the University of Wyoming that we also hired her to build these pages in Modern Campus CMS when we did a huge website migration into new templates. I would literally hand this project over to Megan today if I could, and I know she would rock it. We also have Megan as one of our "trusted and trained freelancers" that we recommend to other departments on campus if they ever need help with their website. She's the first freelancer I suggest when departments are looking for someone to help with their website. I trust Megan to do the work we give her, and I trust her to do it better than I could even do, and I've been in my role for YEARS. She's a fabulous writer and can do so with SEO top of mind, which is everything I want in a website writer and builder. I can't say enough good things about Megan. She's communicative, friendly, a hard worker, a fluent writer, and extremely trustworthy. If I need a freelancer in the future, Megan is going to be the first one I call. If she's unable to help at that point, I will put that project on hold and wait until she's available, because she's one of the only freelancers I want to work with!”
- Shelbey Gunter, Web Strategist at University of Wyoming
